McMindfulness

David Forbes:

Instead of letting go of the ego, McMindfulness promotes self-aggrandizement; its therapeutic function is to comfort, numb, adjust and accommodate the self within a neoliberal, corporatized, militarized, individualistic society based on private gain.…

McMindfulness practices psychologize and medicalize social problems. Rather than a way to attain awakening toward universal love, it becomes a means of self-regulation and personal control over emotions. McMindfulness is blind to the present moral, political and cultural context of neo­liberalism. As a result, it does not grasp that an individualistic therapized and commodified society is itself a major generator of social suffering and distress. Instead, the best it can then do, ironically, is to offer to sell us back an individualistic, commodified “cure” – mindfulness – to reduce that distress.