Desperate Investment

BBC:

Avengers: Endgame has made box office history by taking a record-breaking $1.2bn (£929m) in global ticket sales in its opening run.…

Empire journalist, Helen O’Hara, believes familiarity and investment in the Avengers characters is the key to the worldwide phenomenon and that the above figures should have a positive impact on the industry as a whole.

“There’s been 21 previous films and people have got to know these characters and they really care about them,” she told BBC News, “so we’re desperately invested in everything that happens to them now.

Bookmark the permalink.