Only non-involvement and the ability to remain extraneous, to refuse any identification with one’s job and with one’s working condition, only a radical rejection of the ethics of responsibility, might offer workers the possibility of navigating a way out from this productivity blackmail.

Unfortunately, the ethics of responsibility, the phoney discourse on participation and collaboration, are prevailing in today’s political and cultural life. We invest our psychic energies and our expectations into work because our intellectual and affective life is poor, because we are depressed, anxious and insecure. So we are trapped. The industrial worker who was obliged to repeat the same gesture a thousand times every day had no reason to identify with her work — so she invested her psychological energies into solidarity with colleagues, and her mind was free to hate the assembly line, and to entertain thoughts that had nothing to do with her daily slavery. Conversely, cognitive workers have been lured into the trap of creativity: their expectations are submitted to the productivity blackmail because they are obliged to identify their soul (the linguistic and emotional core of their activity) with their work. Social conflicts and dissatisfaction are perceived as psychological failures whose effect is the destruction of self-esteem.

—Franco ‚Bifo‘ Berardi, Heroes, (London: Verso, 2015), 166-167.